The Magic Button: Why Eliminating Stress Isn’t Always the Goal

The Magic Button: Why Eliminating Stress Isn’t Always the Goal

By Dr. Merle Riepe, PhD
President, SOLVE

Executives are accustomed to solving problems. When an uncomfortable emotion appears – anxiety before a presentation, frustration during a meeting, self-doubt after receiving feedback – the instinct is to eliminate it as quickly as possible. After all, unpleasant emotions feel like obstacles to performance.

But what if that assumption is incomplete?

Psychologist Dr. David Burns, known for his work in cognitive behavioral psychology, offers a simple thought experiment called the Magic Button. The question is deceptively straightforward:

If you could press a button that would instantly eliminate a troubling thought or emotion, would you press it?

At first glance, the answer seems obvious. Why would anyone choose to keep anxiety, frustration, or doubt? But when leaders pause and consider the question more carefully, the answer often becomes less certain.

A moderate amount of anxiety before an important meeting can sharpen preparation. Frustration may signal that something meaningful is at stake. Even moments of doubt can prompt leaders to slow down and examine assumptions more carefully before acting.

In other words, the goal is rarely to eliminate these emotions entirely. The goal is to adjust their intensity so they remain useful rather than overwhelming.

Consider a common leadership scenario. You are preparing to present a strategic initiative to senior stakeholders. As the meeting approaches, anxiety begins to rise. Your mind rehearses potential objections and questions. The immediate impulse might be to wish the anxiety away. But imagine you could turn the dial instead of flipping a switch.

If your anxiety is currently an 80 out of 100, what would happen if it were closer to 30? At that level the concern might still keep you focused and prepared, but it would no longer interfere with your ability to think clearly or respond calmly during the discussion. This is the insight behind the Magic Button. Emotional regulation is not about eliminating feelings. It is about calibrating them.

When leaders attempt to eliminate every uncomfortable emotion, they often end up fighting normal psychological signals that can improve performance. When they learn to adjust those signals instead, they gain more control over how they respond.

The next time you notice a strong reaction in a leadership situation, pause and ask yourself two simple questions:

If I could eliminate this feeling instantly, would I actually want to?

And if not, what level of this emotion would be most useful right now?

That small shift in perspective often changes the experience of the moment. Instead of resisting the emotion, you begin working with it. And in many leadership situations, that subtle adjustment is enough to restore clarity, composure, and better judgment.